Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Rozbeh Madadi, Ivonne M. Torres, and Miguel Ángel Zúñiga
| Year of publication: |
2021
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|---|---|
| Authors: | Madadi, Rozbeh ; Torres, Ivonne M. ; Zúñiga, Miguel Ángel |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 42.2021, 1/2, p. 74-92
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| Subject: | brand loyalty | brand equity dimensions | brand love | brand trust | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Markentreue | Brand loyalty | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1947086 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607284