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Attribute-level heterogeneity
Ebbes, Peter, (2015)
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria, (2019)
Construction of heterogeneous conjoint choice designs : a new approach
Liu, Qing, (2015)
Conjoint-Analyse und Marktsegmentierung
Steiner, Winfried J., (2004)
Semiparametric multinomial logit models for analysing consumer choice behaviour
Kneib, Thomas, (2006)
Spieltheoretische Ansätze in der Conjointanalyse
Steiner, Winfried J., (2009)