High-end encroachment patterns of new products
Bo van der Rhee, Glen M. Schmidt and Joseph Van Orden
| Year of publication: |
2012
|
|---|---|
| Authors: | Rhee, Bo van der ; Schmidt, Glen M. ; Van Orden, Joseph |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 5, p. 715-733
|
| Subject: | Tesla Motors | Apple Computer Inc. | Luxusgüter | Luxury goods | Nischenstrategie | Niche marketing strategy | Marktanteil | Market share | Marketingmanagement | Marketing management | Produktentwicklung | New product development |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009624562