High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Dina Mansour and Hortensia Barandas
| Year of publication: |
2017
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|---|---|
| Authors: | Mansour, Dina ; Barandas, Hortensia |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 3, p. 296-311
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| Subject: | Business model innovation | Customer value | Content marketing | Entrepreneurial marketing | Online metrics | Innovation and commercialization | High-technology marketing | Geschäftsmodell | Business model | Innovation | Hochtechnologie | High technology | Kundenwert | Marketing | Marketingmanagement | Marketing management | Kommerzialisierung | Commercialization | Social Web | Social web | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-03-2016-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779162