High tech vs. low tech marketing : where's the brief?
[Rowland T. Moriarty and Thomas J. Kosnik]
| Year of publication: |
1987
|
|---|---|
| Authors: | Moriarty, Rowland T. ; Kosnik, Thomas J. |
| Publisher: |
Boston, Mass. |
| Extent: | 22 S. : graph. Darst. |
|---|---|
| Series: | HBS. - Boston, Mass.. - Vol. 9-588-012 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004304683