High-value hi-tech product introduction in emerging countries : the role and construction of legitimacy
Shyama V. Ramani, Ajay Thutupalli and Eduardo Urias
| Year of publication: |
2017
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|---|---|
| Authors: | Ramani, Shyama V. ; Thutupalli, Ajay ; Urias, Eduardo |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 20.2017, 2, p. 208-225
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| Subject: | Innovation | Legitimacy | MNE | Bt cotton | ARV drugs | Monsanto | Merck | Multinationales Unternehmen | Transnational corporation | Legitimität | Schwellenländer | Emerging economies | Hochtechnologie | High technology | Pharmaindustrie | Pharmaceutical industry | Baumwolle | Cotton |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-01-2017-0034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011714459