High versus low online price discounts : effects on customers' perception of risk
Jung Eun Lee and Leslie Stoel
| Year of publication: |
2014
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|---|---|
| Authors: | Lee, Jung Eun ; Stoel, Leslie |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 6, p. 401-412
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| Subject: | Online shopping | Purchase intentions | Perceived risk | Signaling theory | Price discount | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Rabatt | Rebate | Preismanagement | Pricing strategy | Niedrigpreisstrategie | Low-cost strategy | Wahrnehmung | Perception | Electronic Commerce | E-commerce | Signalling | Preis | Price | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429354