Highway to hell or paradise city? : exploring the role of growth hacking in learning from innovation failure
Augusto Bargoni, Luboš Smrčka, Gabriele Santoro, Alberto Ferraris
| Year of publication: |
2024
|
|---|---|
| Authors: | Bargoni, Augusto ; Smrčka, Luboš ; Santoro, Gabriele ; Ferraris, Alberto |
| Published in: |
Technovation : an international journal of technical innovation and entrepreneurship. - Amsterdam [u.a.] : Elsevier Science, ZDB-ID 2021147-8. - Vol. 131.2024, Art.-No. 102945, p. 1-14
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| Subject: | Growth hacking | Innovation failure | Iterative experimentation | Big data | Decision-making | Innovation | Big Data | Wirtschaftswachstum | Economic growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.technovation.2023.102945 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014492291