Hiraga Gennai : the Renaissance marketer of eighteenth-century Japan
Yuko Minowa
| Year of publication: |
2014
|
|---|---|
| Authors: | Minowa, Yuko |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 6.2014, 2, p. 258-278
|
| Subject: | Japan | Advertising history | Marketing history | Consumer healthcare products | Hiraga Gennai | Renaissance marketer | Wirtschaftsgeschichte | Economic history | Werbung | Advertising | Geschichte | History | Marketing | Gesundheitswesen | Health care system | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391795