Historical Method in Consumer Research: Developing Causal Explanations of Change
| Year of publication: |
1993
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|---|---|
| Authors: | Smith, Ruth Ann ; Lux, David S. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 19.1993, 4, p. 595-610
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