History matters : the impact of reviews and sales of earlier versions of a product on consumer and expert reviews of new editions
Frederik B. I. Situmeang; Mark A. A. M. Leenders; Nachoem M. Wijnberg
| Year of publication: |
2014
|
|---|---|
| Authors: | Situmeang, Frederik B. I. ; Leenders, Mark A. A. M. ; Wijnberg, Nachoem M. |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 32.2014, 1, p. 73-83
|
| Subject: | Sequels | Product reviews | Expert critics | Consumers | Variability | Produkttest | Product testing | Absatz | Sales |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010251193