History of Macy's of New York, 1858–1919 : Chapters in the Evolution of the Department Store

Frontmatter -- CONTENTS -- ILLUSTRATIONS -- TABLES -- CHARTS -- EDITOR'S INTRODUCTION -- AUTHOR'S PREFACE -- PART I. ROWLAND MACY'S PREPARATION 1822-1858 -- CHAPTER I. NANTUCKET TO POINTS WEST -- CHAPTER II. A COCK CROWS IN HAVERHILL -- PART II. THE FOUNDING OF MACY'S 1858-1887 -- CHAPTER III. SUCCESS IN FEATHERS AND LACE -- CHAPTER IV. AN INTERLUDE ON T H E EVOLUTION OF RETAILING -- CHAPTER V. HITCH YOUR SHOPPING TO A STAR -- CHAPTER VI. THE EMERGENCE OF DEPARTMENT STORES -- CHAPTER VII. FROM PROGRESS TO DOLDRUMS -- CHAPTER VIII. SWEAT FOR DUTY ...FOR PROMOTION -- PART III. THE FIRST GENERATION OF STRAUS MANAGEMENT 1888-1902 -- CHAPTER IX. BLOOD TRANSFUSION -- CHAPTER Χ. MATURITY OF THE FIRM AND THE INDUSTRY -- CHAPTER XI. HEYDAY OF 14TH STREET -- PART IV. THE SECOND GENERATION TAKES COMMAND 1902-1919 -- CHAPTER XII. A PLATEAU IN MACY DEVELOPMENT -- CHAPTER XIII. PROBLEMS OF PRICE AND WAR -- EPILOGUE -- APPENDICES -- APPENDIX A. SOME NOTES ON THE RISE OF DEPARTMENT STORES IN PARIS -- APPENDIX Β. EARLY MACY ACCOUNTING -- NOTES AND REFERENCES -- INDEX