Holistic customer experience : interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence
Muhammad Farrukh Abid, Amjad Shamim, Park Thaichon, Sara Quach, Junaid Siddique and Maheen Iqbal Awan
| Year of publication: |
2025
|
|---|---|
| Authors: | Muhammad Farrukh Abid ; Shamim, Amjad ; Thaichon, Park ; Quach, Sara ; Junaid Siddique ; Maheen Iqbal Awan |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 43.2025, 5, p. 912-933
|
| Subject: | Holistic customer experience | Emotion valence | Involvement valence | Social identity theory | Expectation disconfirmation theory | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2023-0478 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015462936