Holland's got talent? : the relevance of employer branding in job advertisements for becoming an employer of choice
Year of publication: |
2010
|
---|---|
Authors: | Schoonderbeek, Jan-Willem ; Westhoff, Jorinde J. C. ; Meeusen, Kelta ; Elving, Wim J. L. |
Published in: |
Contemplating corporate marketing, identity and communication. - Abingdon [u.a.] : Routledge, ISBN 978-0-415-57743-4. - 2010, p. 91-117
|
Subject: | Personalmarketing | HR marketing | Firmenimage | Corporate reputation | Personalauswahl | Personnel selection | Niederlande | Netherlands |
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