Home cooking in the digital age : when observing food influencers on social media triggers the imitation of their practices
Karina Sokolova, Saeedeh Rezaee Vessal, Charles Perez
| Year of publication: |
2024
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|---|---|
| Authors: | Sokolova, Karina ; Vessal, Saeedeh Rezaee ; Perez, Charles |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 5, p. 1152-1171
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| Subject: | influencer marketing | food labeling | health concerns | imitation intention | self-efficacy | social cognitive theory | Social Web | Social web | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Influencer | Gesundheit | Health | Imitationsstrategie | Imitation strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21973 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014530981