Home-tutoring services assisted with technology : investigating the role of artificial intelligence using a randomized field experiment
Jun Hyung Kim, Minki Kim, Do Won Kwak, and Sol Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Jun Hyung ; Kim, Minki ; Kwak, Do Won ; Lee, Sol |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 1, p. 79-96
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| Subject: | AI aversion | artificial intelligence | field experiment | one-on-one tutoring services | technology overload | Künstliche Intelligenz | Artificial intelligence | Feldforschung | Field research | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211050351 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012801826