Honor thy label : Dr. Bronner's unconventional journey to a clean, green, and ethical supply chain

Foreword / by David Bronner -- What do you do when disaster strikes? : Trudy Bronner on taking care of a company -- Hemp and hysteria : David Bronner on leading an activist organization -- The dirt on soap : Mike Bronner on balancing "soap and soul" -- How to make clean soap : Michael Milam on bringing fair trade principles to the modern office -- Serendipity in Sri Lanka : financing and structuring a fair trade project -- Riding the VCO wave -- German roots, German connections -- Olive oil--a symbol of hope in the Holy Land : tea tree: a strong flavor and a value-added crop -- Palm oil--redeeming an "evil crop" : building a "special operations" team -- Cocoa--the path to regenerative chocolate : sweet and strong--sugar and alcohol from South America -- Tales of mint, deception, and compost : lavender and lavandin : aroma from a place of beauty -- The quest for an organic and fair global coconut oil trade : jojoba oil from the Mexican desert -- Soap making and special operations in the time of corona -- Conclusion. Good business is the engine that makes it all possible.