Hope, fear, and consumer behavioral change amid COVID-19 : application of protection motivation theory
Jiyoung Kim, Kiseol Yang, Jihye Min, Brechey White
Year of publication: |
2022
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Authors: | Kim, Jiyoung ; Yang, Kiseol ; Min, Jihye ; White, Brechey |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 2, p. 558-574
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Subject: | behavioral intention | COVID-19 | fear | hope | protection motivation theory | Coronavirus | Konsumentenverhalten | Consumer behaviour | Motivation |
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