Horses for courses : B2B salesperson performance : the role of their characteristics and promotion efforts
Year of publication: |
2021
|
---|---|
Authors: | Akbari, Mohsen ; Moradipour, Saeed |
Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 8.2021, 4, p. 297-318
|
Subject: | effective sales promotion | B2B salesperson performance | dairy | customer lifetime value orientation | coachability | customer orientation | sales experience | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Verkaufsförderung | Sales promotion | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Arbeitsleistung | Job performance |
-
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam, (2021)
-
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla, (2023)
-
Bongers, Franziska M., (2021)
- More ...
-
Seeing the forest through trees : advertising appeals, product involvement, and construal level
Fikouie, Minoo, (2022)
-
Performance of the Firms in a Free‐Trade Zone: The Role of Institutional Factors and Resources
Akbari, Mohsen, (2018)
-
Islamic symbols in food packaging and purchase intention of Muslim consumers
Akbari, Mohsen, (2018)
- More ...