Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method
Xiaomei Mi, Jiamei Li, Huchang Liao, Edmundas Kazimieras Zavadskas, Abdullah Al-Barakati, Ahmed Barnawi, Osman Taylan and Enrique Herrera-Viedma
| Year of publication: |
2019
|
|---|---|
| Authors: | Mi, Xiaomei ; Li, Jiamei ; Liao, Huchang ; Zavadskas, Edmundas Kazimieras ; Al-Barakati, Abdullah ; Barnawi, Ahmed ; Taylan, Osman ; Herrera-Viedma, Enrique |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 32.2019, 1,4, p. 3272-3301
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| Subject: | hospitality brand management | multiple criteria decision-making (M.C.D.M.) | q-rung orthopair fuzzy set (q-R.O.F.S.) | score function | Best West Method (B.W.M.) | VIsekriterijumska optimizacija I KOmpromisno Resenje (V.I.K.O.R.) | Markenführung | Brand management | Fuzzy-Set-Theorie | Fuzzy sets | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Gastgewerbe | Hospitality industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2019.1658533 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395367