Hosting the Olympics : a city's make-or-break impression
Ram Herstein and Ron Berger
| Year of publication: |
2013
|
|---|---|
| Authors: | Herstein, Ram ; Berger, Ron |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 34.2013, 5, p. 54-59
|
| Subject: | Branding | Tourism | City branding | Olympic games | Barcelona model | London model | Sportveranstaltung | Sport event | Stadtmarketing | City marketing | London | Markenführung | Brand management | Großveranstaltung | Big event | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227947