Hosting Web communities : building relationships, increasing customer loyalty, and maintaining a competitive edge
Cliff Figallo
| Year of publication: |
1998
|
|---|---|
| Authors: | Figallo, Cliff |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketing | Kundenbindung | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 448 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-28293-6 |
| Classification: | Marketing ; Rechnerkommunikation ; Neue elektronische Medien |
| Source: |
Persistent link: https://www.econbiz.de/10004377643