Hotel roomrates under the influence of a large event : the Oktoberfest in Munich 2012
Roland Herrmann; Oliver Herrmann
| Year of publication: |
2014
|
|---|---|
| Authors: | Herrmann, Roland ; Herrmann, Oliver |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 39.2014, p. 21-28
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| Subject: | Hotel roomrates | Oktoberfest | Event study | Hedonic analysis | Internet data | Hotellerie | Hotel industry | Hedonischer Preisindex | Hedonic price index | Internet | Ereignisstudie | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010389445