Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Year of publication: |
2022
|
---|---|
Authors: | Scholdra, Thomas P. ; Wichmann, Julian R. K. ; Eisenbeiß, Maik ; Reinartz, Werner J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 4, p. 95-117
|
Subject: | business cycle | consumer packaged goods | discounter | income shocks | national brand | private label | supermarket | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Schock | Shock | Konjunktur | Business cycle | Handelsmarke | Store brand | Privater Konsum | Private consumption | Markenartikel | Brand | Markenführung | Brand management |
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