How a blurry background in product presentation influences product size perception
Lu (Monroe) Meng, Sining Kou, Shen Duan, Yushi Jiang, Kevin Lü
| Year of publication: |
2022
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|---|---|
| Authors: | Meng, Lu ; Kou, Sining ; Duan, Shen ; Jiang, Yushi ; Lü, Kevin |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 8, p. 1633-1645
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| Subject: | blurry background | consumer attention | depth of field | product familiarity | product presentation | product size perception | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Wahrnehmung | Perception | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21676 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280179