How a branded website creates customer purchase intentions
Kuo-Chien Chang, Chia-Lin Hsu, Mu-Chen Chen and Nien-Te Kuo
| Year of publication: |
2019
|
|---|---|
| Authors: | Chang, Kuo-Chien ; Hsu, Chia-Lin ; Chen, Mu-Chen ; Kuo, Nien-Te |
| Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 30.2019, 4, p. 422-446
|
| Subject: | brand equity | Branded website | purchase intention | quality | stimulus-organism-response | Website | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2017.1308819 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199763