How a firm's best versus normal customers react to compensation after a service failure
| Year of publication: |
October 2016
|
|---|---|
| Authors: | Gelbrich, Katja ; Gäthke, Jana ; Grégoire, Yany |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4331-4339
|
| Subject: | Compensation | Relationship quality | Transaction-specific and overall satisfaction | Nonlinear curve progression | Service recovery | Reciprocity | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management |
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