How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making
| Year of publication: |
2019
|
|---|---|
| Authors: | Hsieh, Meng‐Hua ; Yalch, Richard F. |
| Published in: |
Journal of Behavioral Decision Making. - Wiley, ISSN 1099-0771, ZDB-ID 1477211-5. - 2019 (10.07.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/bdm.2146 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081179