How a publicized leader transgression can affect member outcomes and gift purchasing of associated symbolic products
Elten Briggs and Abigail Torres Rico, Tracy R. Kizer and Zhiyong Yang
| Year of publication: |
2024
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|---|---|
| Authors: | Briggs, Elten ; Rico, Abigail Torres ; Kizer, Tracy R. ; Yang, Zhiyong |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 6, p. 1630-1652
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| Subject: | Attribution | Gift-giving | Identity threat | Longitudinal field study | Membership organization | Social identity theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-06-2022-0417 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015076736