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Consumers' wants and expenditures: a survey of British studies since 1945
Stone, Richard, (1963)
Einkaufsgewohnheiten in Baden-Württemberg : Eine Untersuchung d. GfK-Gesellschaft f. Konsumforschung e.V. u.d. Instituts f. Absatz- u. Verbrauchsforschung an d. Hochschule f. Wirtschafts- u. Sozialwissenschaften in Nürnberg
(1960)
Measurement of consumer interest
Churchman, Charles West, (1947)
Panel research
Parfitt, John, (1972)
The use of consumer panels in the evaluation of promotional and advertising expenditures
Parfitt, John, (1968)