How advergame content influences explicit and implicit brand attitudes : when violence spills over
Martin K. J. Waiguny; Michelle R. Nelson; Bernhard Marko
| Year of publication: |
2013
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|---|---|
| Authors: | Waiguny, Martin K. J. ; Nelson, Michelle R. ; Marko, Bernhard |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 42.2013, 2/3, p. 155-169
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| Subject: | Computerspiel | Video game | Werbung | Advertising | Werbewirkung | Advertising effects | Markenimage | Brand image | Gewalt | Violence | Spillover-Effekt | Spillover effect | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778534