How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Jameson L. Hayes, Guy Golan, Brian Britt and Janelle Applequist
| Year of publication: |
2020
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|---|---|
| Authors: | Hayes, Jameson L. ; Golan, Guy ; Britt, Brian ; Applequist, Janelle |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 1, p. 131-165
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| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1596446 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200475