How affirmational versus negational identification frames influence uniqueness-seeking behavior
Liyin Jin, Yanqun He, Deqiang Zou, and Qian Xu
| Year of publication: |
2013
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|---|---|
| Authors: | Jin, Liyin ; He, Yanqun ; Zou, Deqiang ; Xu, Qian |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 10, p. 891-902
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| Subject: | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Experiment | Verhaltensökonomik | Behavioral economics | Verhalten | Behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010198489