How and should firms motivate salesperson effort across a multi-brand portfolio?
Ryan Mullins, Scott Swain, Scott B. Friend
| Year of publication: |
2023
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|---|---|
| Authors: | Mullins, Ryan ; Swain, Scott ; Friend, Scott B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-14
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| Subject: | Brand Identification | Salesperson Effort | Solution Selling | Salesperson Motivation | Component Branding | Verkaufspersonal | Salespeople | Markenführung | Brand management | Leistungsmotivation | Work motivation | Motivation | Verkauf | Selling | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113677 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281043