How and when do brand perceptions and preferences first form? : a cognitive developmental investigation
Kenneth D. Bahn
| Year of publication: |
1986
|
|---|---|
| Authors: | Bahn, Kenneth D. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 3, p. 382-393
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| Subject: | Jugendliche | Youth | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001018890