How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay, Weng Marc Lim, Simran Kaur and Kimberly Soh and Wai Ching Poon
| Year of publication: |
2023
|
|---|---|
| Authors: | Koay, Kian Yeik ; Lim, Weng Marc ; Kaur, Simran ; Soh, Kimberly ; Poon, Wai Ching |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 6, p. 790-809
|
| Subject: | Influencer marketing | Intimate self-disclosure | Parasocial relationships | Purchase intentions | Social media influencers | Social Web | Social web | Influencer | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-06-2023-0246 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332148