How and why conversational value leads to happiness for experiential and material purchases
Year of publication: |
October 2017
|
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Authors: | Bastos, Wilson ; Brucks, Merrie |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 3, p. 598-612
|
Subject: | experiential vs. material purchases | conversational value of the purchase | purchase-related happiness | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction |
Description of contents: | Description [academic.oup.com] |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Erratum enthalten in: Volume 44, Number 4, December 2017, Seite 953 |
Other identifiers: | 10.1093/jcr/ucx054 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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