How anthropomorphism shapes restaurant customers' consumption of plant-based meat alternatives : perceptions, attitudes, and intention to visit
Year of publication: |
2024
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Authors: | Piao, Zhenxian Zoey ; Wei, Wei ; Zhang, Lu |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 123.2024, Art.-No. 103898, p. 1-11
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Subject: | Anthropomorphism | Construal level | Human-likeness | Plant-based meat alternatives | State reactance | Konsumentenverhalten | Consumer behaviour | Fleisch | Meat | Gastronomie | Restaurant industry |
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