How are brand names of Chinese companies perceived by Americans?
Marc Fetscherin; Adamantios Diamantopoulos; Allan Chan; Rachael Abbott
| Year of publication: |
2015
|
|---|---|
| Authors: | Fetscherin, Marc ; Diamantopoulos, Adamantios ; Chan, Allan ; Abbott, Rachael |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 2, p. 110-123
|
| Subject: | China | Branding | Brand naming | Chinese brands | Westernization | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011308516