How to Arrange for a Top Manager to Become a Company 'Friend' and Not to Turn into a 'Diversionist' : Financial and Non-Financial Constituents of Successful Motivation

The matter of a top manager's motivation is adapted to the consumer behavior theory. It has been demonstrated that the problem of bringing a non-financial motivation to a financial one may be solved with a certain error. This problem may be overcome by introducing a special metric of utility functions. For that end, the problem has been transferred to a space consisting of utility functions. The problem solution turns out to be a circle with a center at the reference point. It has been established that the financial resources allocated by a company for motivation are presentable in a graphical format by means of a line similar to the budget line reviewed in the consumer behavior theory. The obtained results are used to define a motivational optimum by analogy with the consumer optimum that is already well-known in the economic science. For an innovative project implemented in a company, an optimal value of NPV is produced resulting in structuring an efficient motivation system for a top manager who becomes a `friend' to the company in this case. It has been proven that the desired equilibrium value of NPV is in direct relationship to the bonus fund owned by the company