How artificiality and intelligence affect voice assistant evaluations
Year of publication: |
2023
|
---|---|
Authors: | Guha, Abhijit ; Bressgott, Timna ; Grewal, Dhruv ; Mahr, Dominik ; Wetzels, Martin ; Schweiger, Elisa |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 4, p. 843-866
|
Subject: | Artificial intelligence | Signaling | Technology | Voice assistants |
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