How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Timucin Ozcan, Kunter Gunasti
| Year of publication: |
2019
|
|---|---|
| Authors: | Ozcan, Timucin ; Gunasti, Kunter |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 2, p. 176-194
|
| Subject: | Numerical processing | Numerical cognition | Brand extensions | Product extensions | Product category fit | Brand names | Alphanumeric | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0125-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060058