How AUDI AG established big data analytics in its digital transformation
Christian Dremel, Matthias Herterich, Jochen Wulf, Jean-Claude Waizmann, Walter Brenner
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Dremel, Christian ; Herterich, Matthias M. ; Wulf, Jochen ; Waizmann, Jean-Claude ; Brenner, Walter |
| Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 16.2017, 2, p. 81-100
|
| Subject: | Audi AG | Kfz-Industrie | Automotive industry | Big Data | Big data | Informationsmanagement | Information management | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011717685