How audience and disclosure characteristics influence memory of sponsorship disclosures
Sophie C. Boerman, Eva A. van Reijmersdal and Peter C. Neijens (Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, the Netherlands)
| Year of publication: |
2015
|
|---|---|
| Authors: | Boerman, Sophie C. ; Reijmersdal, Eva A. van ; Neijens, Peter C. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 4, p. 576-592
|
| Subject: | sponsorship | disclosure | memory | recall | recognition | involvement | brand placement | Sponsoring | Sponsorship | Product Placement | Product placement | Unternehmenspublizität | Corporate disclosure | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Fernsehwerbung | Television advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1009347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547657