How bad are your marketing communications?
Gordon Wills
| Year of publication: |
1977
|
|---|---|
| Authors: | Wills, Gordon |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 15.1977, 3, p. 307-338
|
| Subject: | Absatz | Werbungsmittel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003021919