How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
| Year of publication: |
2008
|
|---|---|
| Authors: | Ratner, Rebecca ; Soman, Dilip ; Zauberman, Gal ; Ariely, Dan ; Carmon, Ziv ; Keller, Punam ; Kim, B. ; Lin, Fern ; Malkoc, Selin ; Small, Deborah ; Wertenbroch, Klaus |
| Published in: |
Marketing Letters. - Springer. - Vol. 19.2008, 3, p. 383-397
|
| Publisher: |
Springer |
| Subject: | Behavioral decision research | Consumers | Interventions |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005716569