How best to measure connection to a team : team identification, brand attitude/loyalty, consumer lifestyle or interest level?
Galen Trail, Hyejin Bang and Windy Dees
| Year of publication: |
2024
|
|---|---|
| Authors: | Trail, Galen ; Bang, Hyejin ; Dees, Windy |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 2, p. 227-247
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| Subject: | Brand attitude/loyalty | Consumer lifestyle | Interest level | Team identification | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Arbeitsgruppe | Team | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-06-2023-0118 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014505024