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Data analytics, innovation, and firm productivity
Wu, Lynn, (2020)
Data analytics supports decentralized innovation
Wu, Lynn, (2019)
Evaluating the satisfaction index using automated interaction service and customer knowledgebase : a big data approach to CRM
Chiranjeevi, H. S., (2019)
Impact of misleading/false advertisement to consumer behaviour
Nuseir, Mohammed T., (2018)
The extent of the influences of social media in creating "impulse buying" tendencies
Nuseir, Mohammed T., (2020)
Implementation of accounting standards as a company marketing strategy to attract shareholders