How brand awareness affects online purchase intention : considering the role of perceived risk
Novin Hashemi and Nastaran Hajiheydari
| Year of publication: |
2012
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|---|---|
| Authors: | Hashemi, Novin ; Hajiheydari, Nastaran |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795X. - Vol. 6.2012, 3/4, p. 274-291
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| Subject: | Online-Handel | Produktimage | Konsumentenverhalten | Risikoaversion | Beziehungsmarketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184744