How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement
| Year of publication: |
2011
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|---|---|
| Authors: | Boisvert, Jean ; Ashill, Nick J. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 25.2011, 7 (11.10.), p. 517-528
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